Vintage Rebel

Relationship marketing
for relationship sales.

Vintage Rebel is led by Laura Jesseph and Kelsey McNabb, hands-on strategy and execution partners for businesses that grow through relationships.

01Position

We know what will grow your business because we’ll be in it with you.

We work best in the space between the business and the people it needs to win over, from the first sales conversation to the follow-up and the years after the contract is signed. That’s where we learn what’s working, what’s getting in the way, and what should happen next.

Three relationships

The work looks different every time.

02Grant Llama

From a market hypothesis to a 20x increase in MRR.

Grant Llama entered the nonprofit market with experienced founders, a strong service, and an initial idea of its best-fit customer. We used paid acquisition, messaging, and funnel data to refine that audience, then built the growth system around what we learned.

Client recommendation

“Vintage Rebel is not just an execution agency—they act as a true strategic growth partner.”

Jonathan Kilpatrick
Co-Founder, Grant Llama

Read Jonathan’s full recommendationHide Jonathan’s full recommendation

“I am writing to enthusiastically recommend Vintage Rebel for your marketing, branding, and growth strategy needs.

I am Jonathan Kilpatrick, Co-Founder at Grant Llama (www.grantllama.com), and we have been working closely with the team at Vintage Rebel over the past nine months. During this time, they have been instrumental in transforming our brand identity, shaping our overarching marketing strategy, and producing high-converting marketing content.

The impact of their work on our business has been extraordinary. Thanks in large part to the strategic foundation and content engine they built for us, Grant Llama has grown its Monthly Recurring Revenue (MRR) by 20x in just 9 months this year, and we are on track to close out the year at 25x or more.

Vintage Rebel is not just an execution agency—they act as a true strategic growth partner. Their team brings creative vision, data-driven strategy, and a high level of accountability to every campaign.

If you are looking for a team that can elevate your brand and drive actual, measurable revenue growth, I cannot recommend Vintage Rebel highly enough. Please feel free to reach out to me directly if you have any specific questions about our experience.”

03Simple

Four years.
One market to four.

Simple began as a new division inside NOVO Health Services. We were brought in to give it a brand of its own and help it grow with the resourcefulness of a startup inside a much larger company.

  1. Year one 2023

    It started with business cards.

    We defined the positioning, built the identity, and figured out how Simple needed to show up in its first market.

    Hands opening a print box on a wooden table and lifting out the first Simple business cards — coral and navy, the goldfish-in-a-bowl mark on the back.
  2. Year two 2024

    By year two, Simple was in its second market with a brand system built to expand.

    Brand guidelines. Sales tools. Trade show campaigns. Customer touchpoints.

    Simple on the floor of a healthcare laundry facility: a worker in a hairnet holding a sealed pack of branded gowns beside stacks of the same, orange fish keychains hanging against a Simple backdrop, and the printed brand guide on a cutting mat.
  3. Year three 2025

    Then came markets three and four.

    Laura’s kitchen became a production house. Kelsey’s laptop started overheating. The sales director’s garage became a storage unit. At some point, everyone within reach got recruited to help.

    Simple work being made and sent: named welcome boxes, fish-shaped lollipops, an embroidered polo, cut vinyl decals, beaded name bracelets reading HEY KARL, Pantone fans, spray cans in the brand colours, gift baskets, cartons being packed on a living room floor, and the trade show stand.
  4. Year four 2026

    Now the work is about making everything we’ve learned scalable.

    Market expansion plans. Operations handbooks. Sales tools. Customer programs. Custom merch out the wazoo.

    We’re still finding die-cut fish in our cars. Somewhere along the way, the mascot also got a name: Karl, after the CEO.

    Four years of Simple laid out together: a liveried delivery truck, scrubs and outerwear, mugs, socks, bottles, bags and hats, welcome boxes and gifting, lanyards and badges, air fresheners, booth banners and table covers, sell sheets and solution one-pagers, the website, the Operations Handbook and the Market Expansion Strategic Plan.
04NOVO Health Services

Some of our most important work doesn’t photograph well.

Simple opened the door to bigger questions about its parent company, NOVO Health Services. What began with brand architecture grew into the commercial decisions shaping the company, from positioning and website strategy to sales enablement, customer education, executive communications, and internal language.

A stack of reference materials from the engagement: a black leather-bound book, a textured grey notebook, loose sheets of paper, a small black-and-white photograph of an office building, a patterned card, and a pen resting across the pile.
05Selected project highlights

A small selection from a much larger body of work.

Two tools built for Simple: an employee onboarding flow that collects a new hire's details, previews their business card live and lets them build their welcome kit; and a quote builder that turns pasted line items into a finished, branded client quote.
Simple 2026

Two internal tools designed around better experiences: one turns employee onboarding into a custom welcome kit; the other turns raw Excel pricing into a polished client proposal.

A JP Transportation video brochure held open in one hand: a printed spread carrying the track record and a QR code to book a consultation, facing a screen set into the board that plays a message from the founder.
JP Transportation 2025

A major prospect was attending a trade show. Instead of another brochure, we sent the president along with it.

JP Transportation 2025

A complicated courier technology was hard to explain. So we made it visible.

A reply in a client email thread — “I have grown very fond of this llama in your signature. If you have any stickers or merchandise including this fella please let me know” — shown beside what was sent back: a portrait of Lenny the Llama in a Grant Llama polo, a card signed in his name reading “I heard a rumor you’re a fan of mine,” and an orange box holding the card, a plush llama and a sticker.
Grant Llama 2026

A prospect mentioned that he loved the llama in an email signature. Naturally, the llama sent him a box.

The Tumble & Dry identity laid out in one board: wordmark and monogram, colour palette, a liveried delivery van, the booking app on a phone, store signage, a laundry bag, print, and the interior of the laundromat — with one panel in the middle cycling through photographs of the business in use.
Tumble & Dry 2023

Brand, app, customer journey, physical space, launch. Then we threw a champagne party in a laundromat.

06Who we are

Small by design.

Vintage Rebel is led by Laura and Kelsey, and clients work directly with us. We stay close to the strategy and the work, bringing in trusted specialists when an engagement calls for deeper expertise. That gives clients the right team for the problem without adding unnecessary layers between them and the outcome.

Laura and Kelsey at a café table outside, raising a cappuccino and an iced coffee to the camera.

Laura Jesseph

Laura gets close to the strategy and commercial decisions shaping a business. She helps clients make sense of the opportunity they’re weighing, the deal that’s stuck, or the idea that hasn’t fully taken shape, then turns that ambiguity into a clear point of view on where to focus and what to prioritize next.

Kelsey McNabb

Kelsey gets close to the systems and commercial mechanics shaping how a business grows. She connects strategy, customer experience, growth systems, and creative execution, then turns what she learns into decisions the business can act on, test, measure, and scale.

07Write to us

You don’t need to know what you need yet.

Tell us what you’re working through. If we think we can be useful, the next step is a conversation: lots of questions, a clear path forward, and some help figuring out what should happen next.

Usually over coffee.